Free Night of Theater - 2007 Overview

In 2007, the program expanded through a process of targeted growth to include new regions, cities and theatres; participation was not available to open enrollment. TCG's focus was to selectively introduce Free Night into regions of the country that were previously not represented in the program; specifically communities in the Midwest, mountain states and the Southeast.

Free Night 2007 participants included Atlanta, Austin, Boise, Cincinnati, Cleveland, the state of Connecticut, Indianapolis, Kansas City, Lexington (KY), Los Angeles, the state of New Jersey, the state of North Carolina, Oregon (in Ashland and Eugene), Philadelphia, Sacramento, San Diego, San Francisco, Seattle/Greater Puget Sound, South Carolina/Charleston, several states represented by Southeastern Theatre Conference, Utah, Washington D.C. and the state of Wisconsin.

In 2007, TCG continued to work closely with APASO organizations to produce Free Night and also introduced arts councils as management partners. Free Night 2007 offered more than 30,000 free tickets to over 600 performances presented by 398 participating theatre companies from coast to coast.

Ticket Reservations

Shugoll Research Highlights

According to the online survey of the 2007 Free Night patrons, required when they made their ticket reservation, the program continues to attract a significant number of people who fall into non-traditional theatre participant categories, including infrequent theatre attendees, young people, less educated, non-white and those with lower household incomes.  Specifically, 77% attended a theatre they had never been to before, 42% are under age 35, 26% have less than a college degree, 27% are non-white, and 33% have combined household incomes under $50,000.

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