Free Night of Theater 2008

" In past years, over 3/4 of the people who participate have never been to the host theater before. And almost half of them come back and pay full price. Teresa Eyring says a substantial number are young, ethnically diverse, and don't have a lot of disposable income. 'What we've been able to determine is we're reaching a new audience that does not meet the traditional profile of theatre-goer.' "
- from "Free Theater Night Brings New Audiences", a report by Jeff Lunden on NPR Weekend Edition Saturday

"One major new bargain in town is Free Night of Theater, a nationwide event organized by the Theater Communications Group."|
- from "Cheap Seats; Bad Times, Good Prices" By Ben Sisario in The New York Times, October 10, 2008

"Gotham legit orgs are starting to discover that sometimes, surprisingly, all it takes is "welcome" and "thank you" to turn a ticketbuyer into a regular customer."
- from Legit, by Gordon Cox in Variety, Fri., Oct. 10, 2008

"Renowned Broadway actor André De Shields...opened the program with a stirring performance of The Age of Aquarius from HAIR (the show that gave him his break in Chicago), and talked about the richness of theatre for both performers and audience."
- "André De Shields Rings in Fourth Annual 'Free Night of Theater' Launch" from Broadwayworld.com, October 17, 2008

"Thursday's celebration wasn't just about Broadway. It was a day to celebrate the theater in general."
- from "Revamped TKTS Booth on Great White Way" by Allison Haunss WPIX TV, October 16, 2008

Union Square Launch Event Video:

For more information on the program please visit www.freenightoftheater.net.