Strategies

July/August 2010

Sit + Twit = Discount Ticket
A Chicago-area theatre uses social media to fill those last few free seats
By Eliza Bent

May/June 2010

Coming Full Cycle
West Coast theatres entice theatregoers with bike nights
By Eliza Bent

April 2010

Stage Fresh
A scrappy New York theatre company draws inspiration from farming in order to attain sustained nourishment
By Eliza Bent

March 2010

Don't Fret, Just Text
Turning your cell phone on at the theatre may just get you talking to your neighbor
By Eliza Bent

February 2010

Remix to Ignition
Hot, fresh and out of the kitchen (sink)! A Chicago festival gives playwrights of color under 40 new avenues for productions.
By Eliza Bent

January 2010

Save Our Ship
When your theatre's sinking, how do you best conduct a mayday appeal?
By Eliza Bent

December 2009

Here Comes the Bride (Enter Downstage Left)
Couples save and theatres earn when marriages happen on stage
By Eliza Bent

November 2009

Thinking Outside the Black Box
Forgoing grants and traditional fundraising methods, a plucky midwestern theatre zeros in on pleasing its patrons
By Eliza Bent

October 2009

Command Performances
A Seattle arts supporter commissioned a play for his wife's birthday. The play—and the fundraising idea—have lived on.
By Misha Berson

September 2009

United We Mail
In the Bay Area, the Big List is arts marketing's next big thing
By Margot Melcon

July/August 2009

A Convenient Truth
If green is the new black, then upcycling is recycling's cooler cousin
By Eliza Bent

May/June 2009

Law and Order
Ex-convicts tell their stories on stage
By Eliza Bent

April 2009

Monopolizing the Metro
Some artists go underground to come out on top
By Eliza Bent

March 2009

Some Call It Theatre
What happens when Theatre is made into an individualized experience? Is it acting if it's just a conversation? Can you outsource an actor?
By Eliza Bent

February 2009

The Gift that Keeps on Giving
Theatres are nurturing relationships with patrons that will be financially rewarding, even in the afterlife
By Eliza Bent

January 2009

The Price Is Right
More people buying higher-priced tickets? Not impossible at Houston's Alley Theatre
By Eliza Bent

December 2008

Bees in Audience Bonnets
How a theatre is turning play readings into springboards of discussion
By Eliza Bent

November 2008

Opera Teasers
2 Colorado opera companies attract new audiences with fine dining and fine listening
By Eliza Bent

October 2008

Audition Odyssey
How two actors took control of their budding careers by sending letters, making phone calls and hitting the road
By Eliza Bent

September 2008

Home Is Where the Art Is
Bi-coastal companies
By Chloe Veltman

July/August 2008

A Not-So-Impossible Dream
How one theatre company is cultivating a fountain of youth-and grooming a future pool of subscribers
By Eliza Bent

May/June 2008

Playwrights, Productions, a Paradox
When is a writer more than just a writer?
By Eliza Bent

April 2008

Friends with Money
If you've got deep pockets (or have pals who do), the spotlight may be yours—for a price
By Eliza Bent

March 2008

Come Back, Little Audience Member
How two theatres are selling tickets and attracting repeat customers
By Eliza Bent

February 2008

Passing the Baton
When changes in leadership loom, time and familiarity can smooth the bumps
By Eliza Bent

January 2008

Live Long and Prosper
How the National New Play Network is bolstering the continued, healthy lives of plays
By Eliza Bent